Word: cbs
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Dates: during 1990-1999
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...named Kevorkian. He's too demonic to be an ideal pitchman. When he bent over Youk with a syringe and asked, "Sleepy, Tom?," the image was bloodcurdling. But he has an unerring sense of what excites journalists--and incites prosecutors. Three days after the 60 Minutes story aired on CBS, Kevorkian got what he had explicitly wished for: he was charged with first-degree murder. Though he has been acquitted three times of helping patients end their life, this time he crossed a significant line: he administered the lethal injection himself. And thus Kevorkian has single-handedly moved the national...
...televised death of Youk, a vintage-car restorer from Waterford Township, Mich., set off a round of finger pointing over the motives behind the performance. Oakland County prosecutor David Gorcyca, who filed the murder charges last Wednesday, accused Kevorkian of airing the video to satisfy his "attention-starved ego." CBS, meanwhile, faced accusations of exploiting the death for ratings. The segment did help boost the show's numbers--the household rating was up 20% over the season average--during the critical fall sweeps period, which sets local advertising rates. Don Hewitt, 60 Minutes' executive producer, insisted his show wasn...
...result has been a project that is more popular than we dared dream. Indeed, the issue you hold is the largest in TIME's 75-year history. The companion television show will air on CBS Wednesday...
...strong-willed management style gave him the label of not always being "talent-friendly," although he was close to great musicians like Arturo Toscanini. Sarnoff managed to survive a major raid orchestrated by CBS boss William S. Paley, who lured several major NBC stars. But if Sarnoff lost a battle, you could always bet on his winning the war. Under his leadership NBC had the first videotape telecast and the first made-for-television movie...
More recently, Tickle Me Elmo tested fairly well in the slew of kid-judged contests held every year (Family Fun magazine, Duracell batteries, and CBS all sponsor such tests, involving thousands of children across the nation). But Tyco, the Mattel-owned manufacturer, didn't expect it to become a giant seller. Then Rosie O'Donnell tickled Elmo on her show, and demand exploded. Once again, scarcity inspired collectors, reporters discovered a "hot" story, and your kid bawled his eyes out two years ago because Santa couldn't find Elmo before Christmas morn...