Word: cbs
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Dates: during 1990-1999
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...CBS's soon to be former morning show, CBS This Morning, perennially finished third in the ratings, largely because the network committed scant resources to it. Now it has tapped the high-priced Gumbel and built a sleek, $30 million Fifth Avenue studio because it can't afford not to. Situated in the only time slot in which network audiences are actually growing, the morning programs earn as much as half a billion dollars a year, led by Today, which just celebrated 200 weeks atop the ratings. (The shows are also valuable for shilling nightly newsmagazines, cable sister shows...
Instead of being beholden to powers like Procter & Gamble, the networks get to call the shots. For instance, they're insisting that many start-ups pay in advance. "Everything's sold out," says Fred Reynolds, chief financial officer of CBS, which in addition to its TV empire owns a vast collection of radio stations and billboards. Though most of the old media won't trade ads outright with the dot.coms--the kind of bartering that takes place all the time in cyberspace--they will use the slots as currency. Rather than pay with stock or cash, CBS has swapped nearly...
Bergman is pleased with the film too. "It's not a documentary," he says. "It's more of a historical novel." But he's angry with his former colleagues at CBS, who are claiming that he was negotiating with Mann to make a film about the Wigand blowup even while it was going on. "It was apparent to anybody in the editing room," says Wallace, "that he was frequently on the telephone [to Mann] with a play-by-play while he was producing the piece for us." Bergman insists he didn't start thinking about making the story into...
Clayson, 32, has a different set of demands to get used to now though. Tapped this summer as Bryant Gumbel's co-host on CBS's The Early Show, which makes its debut next Monday, the former ABC News reporter will be a key element--perhaps the key element--in her network's attempt to grab at the groaning breakfast buffet of advertising dollars that is morning television...
...September--are trying to eat Today's rich breakfast by offering pretty much the same thing: a newsy first hour, a lighter second; glass-walled, tourist-courting studios; platonic marriages of male and female anchors (the assumption that Gumbel's partner would be female was so absolute that CBS dubbed the search Operation Glass Slipper). The producers describe their differences with vague intangibles, complete with promises to be "the show for the next millennium...