Word: cbs
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Dates: during 1990-1999
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Winning might not be much better. Although the entertainment business often makes deals that seem right out of Fantasyland, the money that ABC, CBS and Fox are paying demonstrates just how desperate the network-television business has become. CBS paid $4 billion to get back in the game, intercepting rights to the American Football Conference previously held by NBC. A day later ABC, the No. 3 network, outbid NBC with a $4.4 billion deal to retain Monday Night Football. Its cable unit, ESPN (which shared Sunday-night games with Turner Broadcasting's TNT for eight years), dropped $4.8 billion...
...networks essentially paid double the previous contract for programming that is steadily losing viewership. NFL ratings have tumbled about 33% since their peak in the early 1980s. And overall network viewership continues to dwindle: the prime-time ratings on ABC, CBS and NBC have fallen 47% over the same period. "What this shows you is that it's not football that is the draw," says Porter Bibb, a media analyst with Ladenburg, Thalmann & Co., "but that the networks are struggling for survival...
...thought of the allegations being true appears to be so horrific that the public is suspending judgment. In contrast to the first-day poll, a majority in the latest CBS News survey said they were either in doubt over Clinton's alleged affair and perjury, or didn't know enough to say. Even Clinton's opponents are reticent in public: "I think every citizen ought to slow down, relax and wait for the facts to develop," a muted Newt Gingrich said Thursday...
...woman at the center of the storm? Lewinsky's deposition in the Paula Jones suit, scheduled for Friday, has been "postponed indefinitely" by the judge in the case, Susan Webber Wright. A good thing too, because a reporter from CBS tracked Lewinsky down at her mother's apartment in the Watergate hotel. Politely, she declined to comment. Had she needed to leave the building today, the media feeding frenzy would have made yesterday's Kenneth Starr camera-crew-crush look like Sunday brunch...
...CBS RENO'S REDEMPTION When tragedy strikes the destitute and downtrodden, Reno and her sidekick, Gramps (Abe Vigoda), dole out free legal advice and a hefty shoulder...