Word: cbs
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Dates: during 1990-1999
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...Fonda got Durex, the world's largest condom producer (slogan: "Only the Feeling Gets Through"), to join the Turner Foundation-supported Georgia Campaign for Adolescent Pregnancy Prevention for some counterprogramming. Starting this month, Fonda chatted up Lisa McRee on Good Morning America, taped a segment with Susan Molinari on CBS and sang a duet with Rosie O'Donnell. Sure, abstinence is the best policy, Fonda says, but not if it means losing the second-best policy: "About 90% of what we do is above the waist--give kids hope and an adult who cares about them, tell them...
Some critics argue that with cable and other channels eroding viewership, the networks ought to be banding together rather than scrapping over who is No. 1; cannibalizing one another's audiences hurts everyone. CBS has moved in on ABC's Friday bloc aimed at children and teens, and NBC has scheduled four female-oriented sitcoms on Monday night, going head-to-head against CBS's almost identical fare. NBC's Monday comedies are probably more similar than any four shows that have ever appeared in succession in the history of television. Suddenly Susan, Fired Up, Caroline in the City...
Just as NBC is slapping "Must See TV" everywhere, so are the other networks trying to establish themselves as brands. CBS has revived the motto "Welcome Home," used over and over in its promotional spots. What does it mean? That CBS is "a good place to be, a fun place to be," says the network's head of marketing, George Schweitzer. "There are a lot of people you like on CBS, people who are like you, that it's a place where you find great entertainment and information." They've got the branding down; now maybe they should work...
DIED. ARTHUR TRACY, 98, radio's sentimental Street Singer, who peddled his wares (remember Marta?) on the airwaves of the 1930s; in New York City. Tracy's identity was kept secret when he made his radio debut at CBS...
Microsoft treated the reports with practiced scorn. "They're just false," said spokesman Greg Shaw. "They probably came from the same source that said we were buying CBS." As proof that the rumors are baseless, company insiders pointed to several upcoming MSN initiatives, including the release this week of a new upgrade, MSN 2.5, that offers better E-mail service and smoother integration with Microsoft's latest Web browser, Internet Explorer...