Word: cbs
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Dates: during 1990-1999
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...still on top of the ratings game, according to People Daily. Helped by 61 million viewers for the much-touted live episode of ER as well as a record-setting Seinfeld, the network managed to trounce ABC and CBS in Round 1 of the fall ratings war ? the first-week Nielsen ratings. ABC didn't do too badly; their infamous "TV is Good" campaign appears to be breaking some ground as the sitcom Dharma & Greg joined Home Improvement and Football among their top-rated shows...
...fact, a little industry emerged around the First Frosh. Senior Jesse Oxfeld, a former Daily editor, has worked feverishly to market himself as the official Chelsea pundit, appearing on the Today show, CBS, MSNBC and NPR. Husky, chest hair peeking up from his button-down shirt and punctuating sentences with one raised eyebrow, Oxfeld looks the part. "Ultimately, I want to be a pundit. But I didn't know where to find an entry-level job." Making the most of his opportunity, he has got his lines all worked out. "If I really wanted to be cynical about...
Space Jam CBS-Fox Home Videos...
...older will have twice the discretionary income of those between 18 and 34, and the leaders of some large corporations are starting to pay heed. "It's very important for us to go where the purchasing power is," says Michael H. Jordan, chairman and CEO of Westinghouse/CBS, whose CBS unit airs hits like Touched by an Angel (featuring a helpful celestial spirit) that have made it the top network with viewers 55 or older. "We ought to call this the Willie Sutton strategy," says Jordan, referring to the legendary safecracker who said he robbed banks because that's where...
Like Miramax, CBS has been tuning in to this mature audience. The success of such programs as Touched by an Angel and the CBS Sunday Movie recently helped the network persuade six major sponsors, including Coca-Cola, General Motors and Upjohn, to shift $100 million of fall prime-time advertising to shows that target older audiences. Among them: 60 Minutes, Cosby and the hospital drama Chicago Hope. In so doing, CBS has begun laying the groundwork for increased advertiser support for programs for aging boomers...