Word: cbs
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Dates: during 1990-1999
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Yesterday evening, Gomes also was featured on the CBS News program "60 Minutes," in which he was interviewed by CBS correspondent Morley Safer...
Starting new channels has never been easy, but CBS's much belated entry into the cable sweepstakes, which debuts this week, is facing tougher odds than most. The network, to a great extent, has only itself to blame. While its broadcast rivals were busily getting into the cable business (ABC with ESPN; NBC with CNBC and America's Talking; Fox with FX and the Fox News Channel), CBS sat on its hands--or rather, on chairman Laurence Tisch's tight fists. That finally changed in 1995, when the company was sold to Westinghouse, which already owned a piece...
...trouble was, by the time CBS was ready to get into the game, all the good concepts had been taken. For Eye on People, the network has gathered up some top talent at CBS News, and a lot of videotape that's been lying around for years, to assemble a potpourri of informational programming about (you guessed it) people. Charles Kuralt is the host for I Remember, in which reporters talk about their reaction to major news events, like the Oklahoma City bombing. Paula Zahn anchors Fast Forward, which takes a look at people who used...
...CBS trying to buy its way onto the dial, as channels like Fox News and Animal Planet (from the creators of the Discovery Channel) have done by offering money to cable systems in return for carrying them. Yet CBS does have some potential clout to wield. It could hold up permission for cable systems to retransmit local CBS stations unless they agree to pick up Eye on People--a tactic the other broadcast networks have used in order to get wider distribution for their start-up cable ventures...
...Even so, CBS executives project that the channel won't break even for six years. If it can hang on that long, digital technology--or a new generation of direct-broadcast satellites--is expected to increase capacity so much that getting space on the dial will no longer be a problem. The goal for CBS, like its network competitors, in this virtually unlimited marketplace is to accumulate shelf space--and hope that Eye on People is one product shoppers won't pass...