Word: cbs
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Dates: during 1990-1999
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...agent eventually persuaded him to come forward. When FBI agents searched a small shed behind the house, they found bombmaking materials. David pointed them to the Montana cabin, and they began the stakeout, which ended sooner than expected when news of the suspect leaked to a CBS reporter. Word of David's cooperation also leaked, despite assurances of anonymity from the FBI, and at week's end he and his mother Wanda were besieged by minicams at their Schenectady home, to the horror of their FBI handlers...
...only retro, Mannix-style lawman to pop up on the midseason schedule spouting lines like, "You want to kill me, huh? Kill me. Show me how stupid you are." Last week also marked the arrival of Nash Bridges, centerpiece of an eponymously titled series (CBS, Fridays, 10 p.m. est) about a San Francisco police inspector who races around in a 1970 Barracuda and combats the bad guys with tough talk ("I don't give a damn about you boys--but this guy, his ass is mine"), swift kicks and an occasional disabling spritz of WD-40 right...
...arterial gush. Murphy Brown wrote John F. Kennedy Jr. into a script so he could promote his magazine, George; Diet Coke hired the writers and producers of Friends to create a mini episode-cum-ad starring the entire cast; and, most famously, Elizabeth Taylor spritzed her way through four CBS sitcoms in a single night last month--including Murphy Brown, again--to push her new fragrance, Black Pearls...
...lineup--begin and end with the new Polaroid slogan, "See what develops," and the company's logo. Meanwhile, some of the world's largest advertisers are simply starting up their own sitcoms. In a partnership with Paramount TV, Procter & Gamble is now airing Home Court on NBC and, on CBS, Almost Perfect and Good Company. The latter show is set at an ad agency where copywriters spent most of one episode ridiculing a "toilet paper with baking soda"--a product actually sold by P&G rival Scott Paper. While P&G also owns several long-running daytime soap operas...
...Ohlmeyer, a former NBC Sports exec, was brought in to oversee the network's entertainment division in 1993, many figured Littlefield would get the ax. Yet he survived--even through the dark days when NBC was being derided for having lost Letterman, who initially drew great ratings on CBS. "The scariest thing was when Dave came on that first year," he says. "I really had to question all of my instincts." He attributes the late-night turnaround to his having pushed Leno to evolve "from a talk show to a comedy hour...