Word: cbs
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Dates: during 1990-1999
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...news for Corey Feldman fans: the seemingly disappeared star of cheesy '80s teen flicks like License to Drive will be on a new cbs show this season. In Dweebs he'll play a software-company worker with byte-size social skills. The big question: Is there a part for the other member of the "two Coreys," Corey Haim...
...recent editorial. Last summer, in early July, the serials lost an entire week of programming when they were pre-empted for the Simpson trial's preliminary hearings, and they have never really recovered. "It's been a battle all along," says Susan Banks, director of on-air promotion for cbs Daytime. "We thought the viewers would come back, but they didn't." Since the beginning of this year, when cnn and court tv began broadcasting the Simpson trial daily, the three top-rated soap operas -- CBS's The Young and the Restless and ABC's All My Children and General...
...Best Actress award for the 15th time. The soaps remain extremely profitable for the networks too, generating hundreds of millions of dollars in revenue. But lower ratings mean fewer potential advertising dollars and a general sense of corporate unease. Procter & Gamble, which owns three network soap operas -- CBS's As the World Turns and Guiding Light and NBC's Another World -- recently replaced the executive producers of all three shows, which are among the four lowest-rated daytime soaps. Some soaps are working hard to boost ratings with stranger than usual story lines. On ABC's 26-year-old serial...
...will air another prime-time soap special on June 21, which will plug summer story lines for all its daytime dramas. The summer season is an important one for soaps because it offers the prospect of an expanded audience of teenagers home from school. CBS Daytime is launching a high-visibility summer campaign that includes radio, print and prime-time advertising in cities where viewer decline has been particularly precipitous, such as Atlanta, Detroit, Seattle and Washington...
...RATHER Starting this week, he emerges once again as sole anchor of CBS Evening News...