Word: cbs
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Dates: during 2000-2009
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Just how do they bring that football magic to TV every week? The production of television football has become a high-tech command performance. Behind the scenes, as Stover was getting ready to make that kick on a November Sunday afternoon, the CBS Broadcast Center in New York City looked like NASA control. The network was broadcasting four games simultaneously across the country (all of the CBS affiliates in Texas, for example, aired the Houston Texans--Indianapolis Colts contest, while New York, Baltimore and even North Dakota got Jets-Ravens). Hundreds of workers monitored screens in some two dozen control...
...stained, windowless room at CBS headquarters, a group of twentysomething men in football jerseys and jeans typed furiously behind four rows of computers. They work for PVI Virtual Media Services, the New Jersey company that produces the field-goal graphic and also projects some of the more viewer-friendly innovations--the digital line of scrimmage and first-down lines--onto the screen. (PVI is not the only company in the first-down business. Sportvision, of Chicago, holds the patent for the technology and provides the service for Fox, while Sportsmedia Technology Corp., of Durham, N.C., works with...
...sports league, into the national psyche when in the 1960s NFL commissioner Pete Rozelle negotiated deals with the networks to beam his game, just once a week, into living rooms across the country on fall and winter Sunday afternoons. The sport has maintained its allure ever since: Fox and CBS each average more than 19 million viewers a week for their Sunday games, placing football in the Top 10 highest-rated regularly scheduled shows or series. ABC's Monday Night Football usually cracks the Top 10 as well. No regular-season baseball or basketball game even comes close to drawing...
...keep all those eyeballs on the game--and on those commercials--the networks are constantly experimenting to make the TV football experience even better. The new frontier: high-definition broadcasts. Fox already shows six games a week in high def, CBS three, and both ESPN's Sunday-night game and ABC's Monday Night Football are available at higher resolutions. The difference between standard and high definition is striking. With high def, you can recognize faces in the crowd, and the wider screen lets you see that safety backing up into coverage...
After 21 years as anchor of NBC Nightly News, Tom Brokaw, 64, steps down this week. He may have started a trend: his CBS rival Dan Rather announced last week that he will give up the anchor chair in March, leaving ABC's Peter Jennings as the last of the three old lions who have personified network news for two decades. TIME's Richard Zoglin got in some last questions...