Word: cbs
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Dates: during 2000-2009
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...shows that feature the teen-boy class of 2004 have less to do with what young men will watch other young men do on TV (execute a 360? slam dunk, eat animal entrails, punk Justin Timberlake) than with how other people see teen boys. In CBS's Clubhouse (Tuesdays, 9 p.m. E.T.), 16-year-old Pete Young (Jeremy Sumpter) lands a dream after-school job: bat boy for the New York Empires baseball team. His single mom (Mare Winningham) wants him to focus on his studies, so he tells her he's spending late nights with his school's Scrabble...
...CHAIRMAN AND CEO OF VIACOM, THE AMERICAN MEDIA GIANT, WAS IN China last week to announce new business ventures in that country for MTV and Nickelodeon. Back home, meanwhile, another Viacom network, CBS, was weathering the flak over its disputed report on President Bush's National Guard duty. Redstone spoke with TIME's Neil Gough in Guangzhou...
...CLOSELY HAVE YOU BEEN FOLLOWING THE CBS NEWS CONTROVERSY? Let me first give you some perspective. Neither I nor any executive at Viacom has any access to or plays any role in the news reports that come from CBS. Like you, we read about them in the newspapers. Notwithstanding that, I have, for obvious reasons, been carefully monitoring the situation. I have been talking continually with [CBS president] Les Moonves and with the members of the Viacom board. Now we have set up an independent panel--and believe me, it is independent, and believe me, it will move very fast...
...HAVING ANY SHORT-TERM OR LONG-TERM IMPACT ON THE BRAND? Of course it's had a short-term impact. It would be foolish to deny that. But long-term impact? No. Certainly not economic. Eight of the top 10 shows in all of television are shown on CBS. That's an extraordinary record that can't be overlooked because of this incident. And what advertisers buy are programs...
WHAT WAS YOUR REACTION WHEN CBS NEWS FINALLY HAD TO BACK DOWN AFTER ITS DEFENSE OF ITS STORY? My reaction from the beginning was one of severe distress...