Word: cbs
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Dates: during 2000-2009
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...Smothers Brothers Comedy Hour," 1969: The brothers, already in jeopardy with CBS for their satirical barbs, lose their show after an allegedly blasphemous guest spot by David Steinberg. The vein in which Steinberg took the Lord's name was comic...
Mark Burnett, executive producer of CBS's Survivor, likes to talk about the reality game show's "17th character": the land. But as integral as the wilderness are the brands whose makers pay to put them into the game. Offered to the famished, isolated castaways, cheesy snack crisps and sugary soda become not just prizes but icons of civilization. "The premise is 16 Americans in a strange, deprivational world," says Burnett. "You want these modern things from home, be it Doritos, Mountain Dew, beer, gifts from Target." The goodies are to Survivor's cast as apple pie and baseball were...
...Passion to Win (Simon & Schuster), by Sumner Redstone with Peter Knobler, we go to school alongside one of the best. Redstone, a Boston nobody, took over his father's fledgling movie-theater operation and built it into Viacom, a global entertainment powerhouse with brands including MTV, Nickelodeon, Blockbuster, CBS and Paramount. This is his remarkable story, from a childhood in the tenements to star lawyer and relatively late in life, business icon...
...authors devote most of their book to Redstone's business life, adding texture to his well-documented takeovers of Viacom in 1987, Blockbuster Entertainment and Paramount Communications in 1993, and CBS in 1999. Those deals are the heart of the book, and from them spring the business wisdom that Redstone relates...
...also a New Yorker. Fast forward 10 years to the summer of 1989. I was working the overnight shift at CBS network radio and living in Spanish Harlem, in the heart of the Puerto Rican barrio. One steaming summer night at 4 a.m., on my way to work, I rolled down the window of the cab and heard ranchera music blaring out of a boom box. A small group of Mexicanos was singing along with a melancholy tune. My sleepy eyes popped open, my head shot out the window, and I gave a little grito. I was witnessing history...