Word: cbs
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Dates: during 2000-2009
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...tripe, and Kimmi came back impressively by scarfing down a foot-long mangrove worm, which apparently didn't bother her morally. (I guess the Vegetarian Code doesn't cover anything nobody in the West ever thought to eat before, even if it is land-dwelling.) And kudos to CBS for the well-designed tiebreaker...
...However, teammate Shannon Sharpe and head coach Brian Billick also issued statements defending the Pro Bowl linebacker. Of course, Sharpe, widely known as the league's biggest trash-talker, has diarrhea of the mouth and says anything that pops into his mind without discretion. Billick was caught by a CBS camera pumping his fist and yelling, "Yeah! [Expletive] you!" after a Ravens touchdown at Tennessee in the AFC Championship Game. The coach did not appear to be addressing anyone in particular with his exclamation. Later in the game, however, Billick taunted the Nashville crowd, facing the fans with his arms...
...between the plays, when commercials are king - and often more entertaining than the game - capitalism still reigns, and Madison Avenue still has its dynasties. Anheuser-Busch, who brought us the once-riveting Bud Bowl, has bought 10 of CBS' $2.3 million 30-second spots. Pepsi will be all over the place, as will FedEx and Visa. EDS, who last year gave us the "cat herders" treat, is back with a running-of-the-squirrels Pamplona thing. And Bob Dole is hawking - well, it's sort of a surprise, which we won't spoil in case the game's a stinker...
...boys are back in force. And in a buyer's market: Thanks to the burst tech bubble, the cost of a 30-second spot is up only $100,000 this year, compared to last year's half-million jump, and some reports have it that CBS was still looking for takers as late as Friday. (For movie companies, the price was still a little rich. Only MGM, with "Hannibal," Universal, with "The Mummy Returns," and Columbia, with "A Knight's Tale," have bought game-time spots (one each) and Paramount is running its "Tomb Raider" ads during the cheaper...
...have just returned from NATPE, the television industry's annual trade show in Las Vegas. (NATPE, by the way, stands for the National Association of Television Producers and Executives). This week, as CBS executives are counting on the launch of "Survivor 2" to follow the success of the series that made Richard Hatch the biggest TV star since, well, Darva Conger, hundreds of producers, studios and distributors of programming came to hang their shingle in one of the most bizarre bazaars on earth...