Word: cbs
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Dates: during 2000-2009
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...Sunday night, CBS will broadcast the year's most anticipated television program. It stars individuals who persevere against alienation and humiliation, who must find inner strength in order to complete a months-long quest for the ultimate prize...
...well they cash in will largely be up to CBS. The first group of Survivors got a taste of post-Survivor show biz, mainly on shows from CBS or its Viacom siblings, including JAG, Becker, Nash Bridges and UPN's Freedom. But the network retains control over their availability. Jenna Lewis and Gervase Peterson had to turn down $10,000 to open a Best Buy retail store, for fear of alienating sponsor Target. Even Hatch was denied the chance to be a host of NBC's Saturday Night Live, and CBS kiboshed his plans for a Survivor book. "Basically, CBS...
...CBS, on the other hand, is ready to ingest S2 revenue through every conceivable orifice. The first Survivor was an advertisers' bargain, with most ads sold in advance for far less than the ratings would have commanded. Now it's time to back up the money truck. S2 is reportedly getting more per ad than ER, the reigning revenue champ--all for a show that has never aired in the regular season. And as on the past Survivor, in which contestants quaffed Bud Light and used an Ericsson phone, there will be product placements from the likes of Reebok, Doritos...
...greatest potential prize is the head of Jennifer Aniston. CBS daringly slotted its hit against longtime NBC hit Friends, hoping to bolster its own schedule and cripple TV's most successful slate for its rival. "When you have a weapon like Survivor, you use it," says CBS-TV president and CEO Leslie Moonves. Analysts like Survivor's chances. Says Guy McCarter, senior vice president and director of entertainment marketing for media buyer OMD USA: "Friends will take a hit." Many viewers, he suspects, will tape it and watch S2, a blow to the sitcom's value...
...parts of the cow," Probst confides coyly. "We give the contestants the staples of the outback, and that means all parts of the cow, raw. But we cut it up for them." With 14 fresh episodes of last year's biggest pop-culture hit and a buff, bikinied cast, CBS thinks it has the raw, red meat its audience wants. Let's hope it didn't go bad in that hot Australian...