Word: cbs
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Dates: during 2000-2009
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ANDREW HEYWARD CBS News prez defends using phony digital images. Next time, touch up Andy Rooney
...Latino family of boxers, scheduled to start on Showtime this summer. "This would not have sold to the networks," says creator Dennis Leoni. "Even big shots like Edward James Olmos haven't been able to get Latino shows on the air." That may be beginning to change; CBS has Latino filmmaker Gregory Nava (Selena) developing a series for next season...
...minority writers to whom the networks have, post-N.A.A.C.P., been offering development deals will probably be watching City's fortunes and CBS's patience. Pointing to good ratings for recent TV movies featuring African Americans, CBS Television president Les Moonves says, "We don't need an instant 20 share to be able to let [City] survive" in its uncompetitive 8 p.m. time slot. But they will need both white and minority viewers to thrive and create the kind of cross-cultural exchange City aims at. In the second episode, a white resident panics when an African-American girl shows...
...that's the way it is," Walter Cronkite used to sign off the CBS Evening News. On New Year's Eve in Times Square, his heir Dan Rather might have closed, "And that's the way it appears to be, thanks to the magic of computer imaging." But he didn't. Nor did CBS say it had digitally inserted a virtual logo in the neon adscape behind him, obliterating an existing sign for NBC. In fact, it turns out CBS has used digital image-insertion technology ever since launching the Early Show in November, to plaster that program's logo...
...company that contracted with CBS, Princeton Video Image, already uses its technology to plant "signs" at ballgames. But shouldn't news shows (even ones with Martha Stewart segments) stick to, um, reality? Other networks turned down the technology. "People should know what they're looking at," says Tom Goldstein, dean of Columbia University's journalism school. "I think some sort of disclosure or disclaimer would be appropriate." Even Rather regrets the New Year's Eve sleight of hand. "There was no ethical consideration at the time," he says. "I now know this was a mistake." But CBS News president Andrew...