Word: cbs
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Dates: during 2010-2019
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Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
...esteemed faculty and incredible classmates can make you feel out of your element. Attempts to get involved, find leadership positions and continue with pre-college passions may result in disappointment when your ideas and efforts are not selected or rewarded. (Case study: Reporting for four years for the CBS affiliate in Houston, then being rejected by a student-run news show at Harvard). While getting used to the higher volume and sophistication of work, you may find test grades don’t quite make the grades you are accustomed to. (Case Study: Economics midterm, meet Meredith Baker. Meredith Baker...
...minor disadvantage of it being entirely fabricated. The book is in fact a work of fiction, as is the character of Martin Eisenstadt himself. But readers could be forgiven for being taken in. Indeed, for many months, no less than the Los Angeles Times, the Weekly Standard, CBS News, and even The Times of India were quoting authoritatively from Eisenstadt’s blog posts and press releases, believing him to be a staple of the Republican establishment. At one point, Time Magazine published his ‘tweets’ online alongside those of such luminaries as Newt Gingrich...
...Saarinen was enchanted by the drama of powerful forms. His mother was a sculptor, and he had studied sculpture before switching to architecture. The massive curve of the Gateway Arch, the muscular reach of the tilted pylons of Washington's Dulles International Airport, the black-granite palisades of the CBS headquarters, his only skyscraper, a thing that appears to shoot skyward from the bedrock of Manhattan - these are works of an architect, like Gehry and Calatrava today, who was thinking in sculptural terms...
This is the first theatrical movie made by CBS Films, which serves as a reminder that the noble-suffering genre flowered in the disease-of-the-week TV movies that were a staple of '80s prime-time network schedules. Inspirationals are more at home at home. There, one can cry buckets without mortification; no one's around to notice. A movie theater, though, is a public, not intimate, space - a cathedral, not a confessional. Knowing this, Hollywood mostly avoids feature-length sentiment and concentrates on movies that can rouse a crowd. People in theaters don't mind laughing out loud...