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Neuharth's faith in USA Today can be seen in the redesign of Family Weekly, the Sunday newspaper supplement that Gannett bought from CBS Inc. in March for $42 million. At the time of the sale, Family Weekly had 362 newspaper clients and a combined circulation of more than 12 million. Renamed USA Weekend and scheduled to debut in September, the revamped magazine is a close cousin of the newspaper, complete with the same logo and flashy graphics. Many of Family Weekly's longtime subscribers, however, have complained that the new look amounts to free promotion for USA Today...
...July show the decline is continuing. Fearing that reruns are driving viewers away, the networks this summer are launching an unprecedented wave of new programming. Eight series are debuting for limited runs of five to seven weeks, along with an unusual number of first-run TV movies and specials. CBS has taken the surprising step of dumping summer reruns of Dallas and Falcon Crest, two top-rated shows that do poorly in repeats, in favor of movies...
...week business now," says B. Donald ("Bud") Grant, president of CBS Entertainment. Some industry observers wonder whether the networks can afford to churn out new programming year round. Replies Grant: "The question is: Can we afford not to? If we can improve the viewer level, it's worth it." Brandon Tartikoff, NBC's programming chief, agrees: "I think if we get more aggressive in the summer, it's going to pay back big dividends...
...CBS's upcoming I Had Three Wives, about a private eye who gets help from his former spouses, at least promises a more contemporary look. But NBC, in an apparent attack of heatstroke, has come up with an oddity called oceanQuest, a documentary series about a Cousteau-like excursion through the world's oceans. Debuting in August for five weeks, the show combines some good undersea photography with ludicrous moments of "true-life drama," centering on the reactions of one neophyte crew member, Shawn Weatherly, a former Miss U.S.A. and Miss Universe...
Most of these series stand no more chance than a June bug of being around when the weather turns cool. A few, however, are making serious tryouts for the regular season schedule. Next month CBS will unveil West 57th, a new magazine show that could return in midseason if it does well. Also set for August is CBS's Hometown, an hour comedy-drama about a group of college friends from the '60s who reunite for some soul searching in the '80s. The resemblance to The Big Chill is impossible to miss: characters reminisce about antiwar rallies and ponder...