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...when tourney time begins tomorrow on CBS, Frank’s investment will be personal...
Semel's previous effort to put video online didn't fare well. In 2003 Yahoo! offered a service called Platinum, with a mix of ABC News, National Geographic and sports from CBS, for $9.95 a month. Consumer interest was so low that Platinum folded before the year was out. This time, Semel is sticking to an advertising-only model, at least for now. "Our primary business is advertising," he notes. "If we have the largest audience in the world, why won't that be a good business...
...Courage." DAN RATHER, retiring CBS Evening News anchorman, ending his final broadcast last week after 24 years behind the desk...
What would Yoda think? The next--and final--Star Wars movie will achieve a franchise first, according to George Lucas: a PG-13 rating. "I don't think I would take a 5- or a 6-year-old to this," the series creator told CBS's 60 Minutes of Star Wars: Episode III--Revenge of the Sith, opening May 19. In Sith, Anakin Skywalker, played by HAYDEN CHRISTENSEN, transforms into Darth Vader in an especially dark scene. Of course, since most Star Wars fans are actually 12-year-olds trapped in the bodies of thirtysomethings, they should have no trouble...
Brand is trying to curb what many see as the exploitation of student athletes in an era when money for college sports is exploding. CBS pays the NCAA $6 billion for the rights to broadcast March Madness through 2014. That largesse is divided among all Division I schools, but the further you advance in the tournament, the more your conference, and thus your school, gets. Thanks to national championships at Syracuse and UConn the past two years, the NCAA will mail the Big East an $11.8 million check in April...