Word: cbs
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More than four years ago, in February of 2000, my local CBS affiliate in Chicago tried something different. With the mantra “no water-skiing squirrels” and the expertise of veteran Chi-town anchor Carol Marin, “The 10 p.m. News with Carol Marin” attempted to take local news back in time. Gone were the menacing, sensational teasers as the station went to commercial—“What your family should know about strangulation this Christmas season”—replaced by Marin standing and reciting the day?...
...throwback to the 1950s. And fifty years behind its time, the newscast failed. By August, there were rumblings that the CBS affiliate would can the format. By November, Carol Marin and her hardcore local news posse were toast. Their attempt at de-sensationalizing local news had only revealed the extent to which Americans (or at least Chicagoans) had become accustomed to the current sorry, sensationalized state of news in America...
We’re demanding unreasonable things from the men and women who write our news. We want the CBS ten o’clock news to be as exciting as the 9 o’clock drama. And we also want each bit of news analyzed accurately and neutrally. We want to think that the biased, sensationalized headlines flashing in front of us actually reflect the truth, even as our own demands on media make the truth harder and harder to present in a way that interests us. Until Americans stop insisting that the media cater to contradictory goals...
...RATHERGATE: The story behind CBS' disputed documents...
RATHER'S FIX: The story behind CBS's disputed 60 Minutes broadcast...