Word: cbs
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...Tony Awards time (this Sunday on CBS at 8 p.m. ET), and that means time for the annual lamentations about the state of the Broadway theater. Most of the angst this spring has been directed at the dearth of straight plays, at least those with enough beef to legitimately compete for a Best Play award. Two of the four nominees this year (Anna in the Tropics and The Retreat From Moscow) closed months ago. And the favorite to win is I Am My Own Wife, Doug Wright?s rather trumped-up monologue about an East German transvestite who recounts...
...last week's TV upfronts--the annual galas at which the broadcast networks preview next season's series for advertisers--CBS offered a lesson in the difference between life and TV. It closed its presentation with a surprise appearance by the Who, playing its classic Who Are You, the theme of CSI. Carnegie Hall shook, Pete Townshend windmilled on his guitar, and Roger Daltrey howled, "Oooooh...
...CBS had been airing the show, it would have had to bleep the F word--and it knows better than anyone else what you can't get away with on TV today, having been on the receiving end of Janet Jackson's Super Bowl Sunday "wardrobe malfunction." But an aggressive FCC was only one of network TV's problems last season. Another was the sudden, steep drop-off in young male viewers, the most elusive and therefore coveted audience for advertisers. As of April, according to Nielsen Media Research, prime-time broadcast ratings among men ages 18 to 34 were...
...CBS, which, despite Janet and Survivor, has one of TV's older audiences, president Leslie Moonves pooh-poohed advertisers' youth fixation. "Are you looking for the people who actually buy cars," he asked, "or the people who say, 'Daddy, please buy me a car'?" Nice line, but CBS has scheduled Clubhouse, a drama about a 16year-old bat boy for a fictional New York baseball team, which Moonves told the admen would "make us much younger" on Tuesday nights. A show like Clubhouse, however, raises the question of what exactly male-friendly programming means. Last fall some executives blamed...
...affiliate executives. It was one of the sadder things I've ever seen, and yet it was somehow appropriate. They closed with "Won't Get Fooled Again" - the "CSI: Miami" theme - which, for its time (1971), was an unusually conservative anthem, in that its message was, like CBS's, that revolutionary change isn't necessarily good. ("Meet the new boss/ Same as the old boss...