Word: cbs
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...while young men are not exactly underserved by TV (Comedy Central? Two ESPNs?), Spike may let them believe they are. "If we all worried about who was really underserved, we'd still have only ABC, CBS and NBC," says Charlie Rutman, president of the ad-buying firm Carat USA. Like any well-targeted niche channel, Spike TV needs men to say, "I wonder what's on Spike?" the way they say, "I wonder what's on ESPN?" In Hecht's marketing lingo, the idea is to build "an emotional connection to the brand...
HUGH JACKMAN will be the host of the Tony Awards on Sunday, June 8, at 8 p.m. on CBS...
...pretty dull. But don't blame Dole: he tried to punch them up with a script that was a little edgier. Clinton nixed it, but here's a brief excerpt: "Mr. President," Dole began, "tonight I'd like to talk about the danger of unemployment...for me and you! CBS is considering pulling the plug. And I'll tell ya, no matter how big the Bush tax cut, I need the work. With your legal bills, I know you can use the cash too." Boo-yah! The hits keep coming. "I know, before when you had a crisis, you just...
...Martha has modeled herself more on the early, emotion-free Hillary - most memorably in that disastrous CBS Morning News appearance shortly after the insider-trading allegations broke. She snapped that the accusations against her were "ridiculous," and then brandishing her knife at the head of cabbage she was turning into coleslaw, she concluded "I'm just going to focus on my salad." In a flash, we saw the Martha behind the fluffy 300-thread count towels, the one alleged to have fired her gardener over pennies and to turn to ice the minute the klieg lights...
...Fallujah Nov. 22, 2004 ----------------- Four More Years Nov. 15, 2004 ----------------- The Joy Of Sox Nov. 8, 2004 ----------------- The Morning After Nov. 1, 2004 ----------------- The God Gene Oct. 25, 2004 ----------------- The Vote Battle Oct. 18, 2004 ----------------- Visions of Tomorrow Oct. 11, 2004 ----------------- The Tragedy of Sudan Oct. 4, 2004 ----------------- CBS Controversy Sept. 27, 2004 ----------------- America's Border Sept. 20, 2004 ----------------- Struggle Within Islam Sept. 13, 2004 ----------------- World of George Bush Sept...