Word: cbs
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...promoted cigarettes throughout the 1950s. Companies sought to distinguish their brands with popular slogans like "Winston tastes good like a cigarette should," "Light up a Lucky," and "For more pure pleasure, have a Camel!" Many cigarette makers also sponsored television shows - when Winston's ad introduced the long-running CBS Western Gunsmoke, "cigarette" was replaced in their slogan by the sound of two gunshots. For tobacco companies, it was the Golden Age: cigarette ads featured endorsements from dentists, doctors, babies and even Yankees slugger Mickey Mantle. Growing evidence of a link between smoking and lung cancer eventually led manufacturers...
...American imagination, the New York City of the 1970s was a domestic war zone: Vietnam brought home. The murder rate had soared, the wrong kinds of drugs were available on any corner, and the whole place was filthy; Harry Smith, the CBS news anchor, called the city "Calcutta without the cows." New York was nearly bankrupt, and the President was disinclined to help, provoking the Daily News to the decade's iconic headline, "Ford to City: Drop Dead." An army of the emotionally disturbed, evicted en masse from state mental hospitals, made cardboard-box homes on the streets. Graffiti festooned...
...they call that wish fulfillment.) The reality-show premises are even starker: "desperate" entrepreneurs plead for financing on ABC's Shark Tank; on Fox's Somebody's Gotta Go, employees of an actual small business each week will vote on which one of them should be laid off; on CBS's Undercover Boss, execs take on dirty jobs in their own companies. The History channel, meanwhile, announced a reality series about a Las Vegas pawnshop. (See the 100 best TV shows of all time...
...inspired emulators from Joan Rivers to Chevy Chase, and his 1992 retirement prompted a bitter succession war between David Letterman, the sardonic host of NBC's Late Night, and Leno, a comedian. The network's choice of Leno prompted a round of musical chairs in which Letterman defected to CBS, making room for O'Brien--a gawky comedy writer with almost no on-air experience--to take over Late Night. While O'Brien moves to the top spot this month, Leno isn't going anywhere: he'll create a new 10 p.m. talk show in the fall...
...America's electrical grid, covertly installing software to potentially damage it at any time (the governments of both countries have denied such actions). Attacks have mushroomed so quickly that the Defense Department reportedly plans to establish a new military command focused solely on computer warfare. Secretary Robert Gates told CBS News that the Pentagon also plans to quadruple the ranks of its cybersecurity experts, explaining that the country is "under cyberattack virtually all the time, every...