Word: cbs
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...disciplined. This is not you. He's crisp. This is not you.' LESLEY STAHL, CBS News correspondent, enumerating to Vice President Joe Biden the differences between him and Barack Obama...
...then there's The Mentalist. CBS's latest crime procedural, starring hunky Simon Baker as phony psychic turned sleuth Patrick Jane, is not just the biggest new hit of the season; it is arguably the only new hit of the season. It reliably draws huge audiences, even in weeks when it has run against American Idol - as many as 20 million viewers, nearly double the audience of the nearest new contender, Fox's Fringe. (See the top 10 TV series...
...This is CBS's audience - sometimes older, sometimes not, but generally more conservative in its tastes - and the network serves these people perfectly. While competitors make TV to court fickle viewers distracted by video games and the Internet, CBS - with crime shows like NCIS and sitcoms like Two and a Half Men - makes TV for people who like television. (How old school is The Mentalist? You can't even watch it online...
...what makes her tick; murder or no, he'd be glad to throw in the embarrassing revelation as a freebie. There's something creepy - but delightfully so - about how Jane looks at the rest of us as simple machines whose gears he can see whirring on the surface. CBS, which gets a 60% female audience for The Mentalist, has sold Jane as a woman's fantasy: "Finally, a man who listens." But really - and entertainingly - he's more like a superman who listens...
...this moment, the networks are finalizing their fall slates to announce to advertisers in May. Can they bring back the glory days by cloning a dozen Mentalists? Doubtful. The audience for throwback TV is limited, and CBS has close to a lock on it. But the competition is still likely to try. As Patrick Jane knows, people are greedy and prey to temptation, and they fall into predictable patterns of behavior. It doesn't take a psychic to see that...