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Vicious competition dominated television last week. After ABC added an extra night of Who Wants to Be a Millionaire to counter CBS's Survivor, Americans had to choose between watching real people withstand Regis Philbin's questions and watching real people withstand adverse conditions and 15 other disagreeable castaways. Add to that ESPN's broadcast of the Scripps Howard National Spelling Bee, and the carnage of human ego was inescapable...
...consumer group, 18 to 49 years old--or better, 18 to 34--that advertisers pay most to reach. (The oft-disputed reasoning is that older people have set spending habits and, because they watch more TV than young'uns, are better reached with ads on cheaper programs.) Last week CBS's gross, engrossing adventure game show Survivor (Wednesdays, 8 p.m. E.T.) was a phenom for many reasons: it had America buzzing, and it took a piece out of ABC's hit Who Wants to Be a Millionaire. But, above all, it showed that the generation gap is alive and well...
Back in the States, the ratings irony was delicious. CBS, which attracts relatively few 18-to-49s, has long decried advertisers' focus on demographics rather than overall viewers. Unfair! Ageist! Fifty-year-olds buy stuff too! Then CBS merged with MTV's parent, Viacom, and started courting youth (MTV heavily plugged Survivor). Against Survivor, Millionaire drew more viewers. But CBS, which won the 18-to-34 and 18-to-49 viewers dramatically (by 1.5 and 1.4 million, respectively), claimed victory...
...point, strength and endurance were very important...If I were twentysomething and saw a 63-year-old woman, I probably would assume she'd be the weak link." Judging from the expulsion vote, Boesch might soon follow: Christopher barely edged him out. And (spoiler alert!) though neither contestants nor CBS will say who gets bumped when, the Kansas City Star reported that B.B. Andersen, 64, of Mission Hills, Kans., returned home early in the show's taping...
...night legend Johnny Carson retired and a bitter competition for his NBC show erupted between late night hosts Jay Leno and David Letterman. When NBC chose Leno to fill Carson's shoes, an angered Letterman left the network--and his popular 12:30 show--for an earlier slot on CBS...