Word: cbs
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Staying Alive is more than a game in CBS's Controversial new mini-series
These two shows are the latest imports from Europe. ABC scored a huge ratings boost with England's "Who Wants to be a Millionaire?" CBS hopes to match this with Sweden's "Survivor" and the Netherlands' "Big Brother," which has finished its run there and is currently filming in Germany...
...CBS trying to exploit this controversy for ratings success? The eye network does survive in the ratings wars between the Big Three, but just barely. And with flagships shows like "Touched by an Angel" and "60 Minutes," it often fails to capture the lucrative 18-49 demographic. So is CBS willing to air these shows which exploit their contestants in an attempt to win back the youth audience...
...CBS will air the show not one, but five nights weekly (following ABC's lead with "Millionaire" last summer). If that's not enough, streaming video will broadcast over the Internet 24 hours a day. The inhabitants have yet to be cast, but the application (which can be downloaded from the CBS website) is due soon...
...CBS CEO Leslie Moonves admits that a psychologist friend has encouraged him not to go through with these voyeur shows. While he has not pulled the shows from the summer lineup, he has ordered additional screenings of potential contestants. Applicants must endure a battery of psychological and physical endurance tests, but who can really predict what will happen under conditions that are, to say the least, adverse? The German TV execs acknowledged this, and set up a "safe room" in their "Big Brother" house, where the contestants can meet with a psychologist without the pressure of the cameras and microphones...