Word: cbs
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...that big of a deal. I'm 18, and I've got plenty of time left." Believe me, as a senior, just three years ahead of you, I can attest to it. This summer, I have several promising jobs, including (paid!) work at ESPN, The Wall Street Journal, and CBS Sports, plus a new girl on the horizon. Not bad for a guy who once thought that love and fame were well beyond his reach...
Disney is not the only media conglomerate seeking to shine a light on its ventures in cyberspace. NBC is in the process of merging its Net properties with Xoom.com and Snap.com to form a new publicly traded company, NBC Internet. CBS has said it intends to spin off its stakes in Marketwatch.com Sportsline.com and other Web assets by the end of the year. And Viacom wants to do something similar with mtv.com vh1.com and other spawn of its cable holdings...
Wiencek tracks the postbellum rise of the black Hairstons against the decline of their former masters, once among the largest slaveholding families in the South. The central narrative unravels the 150-year-old mystery of a lost child, a story as brutal and romantic as anything by Faulkner. CBS is turning the book into a mini-series, but there are enough remarkable tales here for 10. A moving storyteller, Wiencek largely resists the temptation to moralize. Not since Mary Chesnut's Civil War has nonfiction about the South been as compelling as fiction...
...CBS president] Les Moonves promised if the show made the Top 15, I could change the name. Now it's too late...
DOGGED CONSUMERS Last week CBS aired the first ad just for cats. Over the top? Not for folks at the National Pet Products Trade Show, who were selling Rebound! a dog sports drink; Chip Runner, a toy chipmunk that runs in a ball; and Scratch 'n Catch, with scratch-activated mouse...