Word: cbs
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Winter Olympics, CBS...
...despite the recent media focus on the President, little attention has been paid to the most important thing of all: his agenda. Poll after poll shows that the American people believe the President's policy agenda is far more important than the alleged scandal. Last week, according to a CBS poll, the President's job approval rating was at a remarkable 73 percent soon after his State of the Union address. A majority of the American people seem to strongly support the President's policy agenda. In the coming months, our biggest concern should be that the recent saga will...
...CBS's experience demonstrates that if having the NFL is expensive, not having it is even more so. After CBS lost football, several of its affiliates jumped ship, weakening the network's local-station base. And building a new series into a hit became more difficult because the networks use sports to flog their other shows endlessly. Without a football lead-in, 60 Minutes' audience share shrank from 30% to 22%. CBS eventually sank to third place. With football, the network, which owns stations in seven AFC markets, insisted it would break even by selling more...
Companies generally don't risk $4 billion to break even. But CBS, now No. 2 in the ratings, is in serious need of programming events, young viewers and more male viewers. Even if CBS takes a loss, football becomes part of an overall strategy to regain the top spot on the network heap. "This is a building block," says Neal Pilson, a sports-television consultant and former president of CBS Sports. "An expensive building block." If football can increase prime-time ratings by 1 point, "That could throw $50 million to the bottom line for a full season," says Pilson...
...CBS The Bloodshot Eye gets back on the gridiron. Sure, it's pricey, but look at the alternative: Tisch...