Word: cbs
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...prevent the media, MIT, the police and others from disturbing Scott's parents and twin sister. Tuesday, I moved Scott's belongings out of his former fraternity house, while five television cameras followed my every move. Pictures of my carrying his belongings were the lead story on the national CBS and NBC news that night. Scott's parents drove their son's corpse back to their home near Buffalo last week, just one month after they drove their pride...
...Stewart is, as the saying goes, wired. Last month she premiered a six-day-a-week television show on CBS, Martha Stewart Living, replacing a syndicated program of the same name. Earlier this year she jumped from her twice-weekly guest spot on nbc's Today show to a weekly slot on rival CBS This Morning. Now, instead of earning appearance fees, she controls all advertising for her segment. The new daily show, which she owns outright, will follow cbs This Morning in most markets. "Sometimes you have to do things for an economic and brand sensibility," she says...
...still on top of the ratings game, according to People Daily. Helped by 61 million viewers for the much-touted live episode of ER as well as a record-setting Seinfeld, the network managed to trounce ABC and CBS in Round 1 of the fall ratings war ? the first-week Nielsen ratings. ABC didn't do too badly; their infamous "TV is Good" campaign appears to be breaking some ground as the sitcom Dharma & Greg joined Home Improvement and Football among their top-rated shows...
...fact, a little industry emerged around the First Frosh. Senior Jesse Oxfeld, a former Daily editor, has worked feverishly to market himself as the official Chelsea pundit, appearing on the Today show, CBS, MSNBC and NPR. Husky, chest hair peeking up from his button-down shirt and punctuating sentences with one raised eyebrow, Oxfeld looks the part. "Ultimately, I want to be a pundit. But I didn't know where to find an entry-level job." Making the most of his opportunity, he has got his lines all worked out. "If I really wanted to be cynical about...
Like Miramax, CBS has been tuning in to this mature audience. The success of such programs as Touched by an Angel and the CBS Sunday Movie recently helped the network persuade six major sponsors, including Coca-Cola, General Motors and Upjohn, to shift $100 million of fall prime-time advertising to shows that target older audiences. Among them: 60 Minutes, Cosby and the hospital drama Chicago Hope. In so doing, CBS has begun laying the groundwork for increased advertiser support for programs for aging boomers...