Word: cbs
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...next year, we'll publish special issues on the most influential leaders, business titans, scientists, entertainers and heroes, culminating at the end of 1999 with an issue on the Person of the Century. Each will also look ahead at what to expect in these fields during the new millennium. CBS News will broadcast prime-time specials in conjunction with each of the issues...
...cynicism really the best way for the lowest-rated major network to arouse the public's interest? Ratings for all of the "Big Three" television networks (CBS, NBC, and ABC) have been slipping steadily for years, a sign that people are turning elsewhere (cable, videos, multiplexes) for entertainment. With the exception of an occasional hit like "ER," people are tuning out. The status of network TV in the minds of the public is too weak to support irony. ABC's posters, joking about the pointlessness, lack of impact and questionable quality of most TV programming, come too close...
...recent years, the other networks that constitute the "Big There" have stuck with much tamer image campaigns. CBS bundles its programming with the hearty slogan, "Welcome Home," though shows like this fall's "Brooklyn South," a cop show that's heavy on violence, don't seem all that welcoming. NBC has recklessly applied the label "Must-see TV" to everything in its lineup, even though half-witted shows like "Suddenly Susan" are easily skippable. These campaigns are too retroactive to be doing any good--they hearken back to the days when the networks were viewed as friendly providers of family...
Good news: fresh episodes of Bill Cosby's CBS sitcom will start taping this week. The show may be struggling in the ratings and a little short on yucks, but at least it will be a relief from the seamy, real-life family drama that America's favorite father has been starring in all summer...
...journalistic community's sensitivity to the blurring of the lines between news and entertainment has caused some sober second thoughts. CNN president Tom Johnson said last week that in the future such appearances will probably be banned, bringing the cable network in line with the longtime policies of CBS...