Word: cbs
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...three-point lead against UConn with eight seconds left to play. Rather than send a UConn player to the line, Washington let Rashad Anderson hit a three-pointer with 1.8 seconds left to tie it. UConn won in overtime. And on it goes. "It's a no-brainer," says CBS commentator Mike Gminski, who starred at Duke and played 14 years in the NBA, of the fouling strategy. "There are so many scenarios that have to happen for fouling to backfire, while if you don't foul, a three-pointer to tie the game is much more routine...
...CBS's decision to reformat its newscast and poach Couric may have been overhyped and gimmicky. But it was also optimistic, quixotic, even. Journalists dismissed CBS CEO Les Moonves, a show-biz guy and former actor, for taking it on himself to "blow up" the news. But at least he believed something few of them did: that the evening news could reverse its long decline, attracting brand-new viewers with all their original teeth, rather than just fighting over a shrinking...
...heady moment, even CBS's competitors seemed to believe it. There was a swagger among news divisions, which hoped the new attention would change the perception that they were dinosaurs. "Nightly news," wrote American Journalism Review, "is hot again...
...before. And Gibson, the one anchor to have a bit of success, was the anti-Couric: avuncular, male, older (he replaced Elizabeth Vargas, two decades his junior) and unreliant on innovations like Op-Ed segments. Hiring him implied an entirely different view of TV news and its future. CBS was programming for the viewers network news wanted. ABC was programming to keep the viewers network news already had, for as long as the Grim Reaper would permit...
Yeah, you're working at your desk. During the all-day blitz of the first two rounds, sign up for March Madness on Demand to stream any game, for free, that CBS won't televise in your region...