Word: cbs
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...that surprising, then, that many national advertisers such as Unilever, Coca-Cola and McDonald's are reconsidering billboards in their ad mix. "Outdoor now has a place in the media-planning process," says Wally Kelly, CEO of CBS Outdoor. Coca-Cola is coming back outdoors full throttle this month to advertise its new beverage, Coca-Cola Blak, and its new global slogan, "The Coke side of life." According to senior vice president Katie Bayne, the brand will run ads on the top 10 boards in 28 national markets. Last year she advertised in only 10 markets. "Our target consumers...
JASON PRIESTLEY (Brandon) CBS put its much hyped Love Monkey on "indefinite hiatus" (read: all but canceled) after three episodes this winter. No big surprise. Brandon never was lucky in love...
...season debut drew 9.5 million viewers--not huge by network standards, but all paying customers. "It showed us that audiences could connect to a guy so deeply flawed as to be a murderer," says NBC Entertainment president Kevin Reilly. The networks have tried and failed to emulate it before: CBS with Falcone in 2000, NBC with Mexican-mob drama Kingpin...
RETIRING. MIKE WALLACE, 87, after 38 years as the face of CBS' groundbreaking television news program 60 Minutes; in the spring; in New York City. Over a storied career begun on Chicago radio in the 1940s, the ex-game-show host helped invent the TV interview with a hard-charging approach to subjects from Eleanor Roosevelt to Yasser Arafat. He will become correspondent emeritus, a post he said entitled him to "longer vacations...
Sources: Violence Policy Center (2); U.S. Treasury; AP (2); State Dept.; CBS Sportsline; Challenger, Gray & Christmas