Word: cbs
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...carry and promote the shows to local viewers, want a piece of the new action. "This fight will get very real very quickly, and there'll be a court case within six months over this," predicts Rafat Ali, owner of the industry-news site paidContent.org One struggle brewing pits CBS against its affiliate in Raleigh, N.C., WRAL, which wants to stream prime-time shows live, then sell downloads on its own website, limiting access geographically to Raleigh viewers. Production companies and studios that provide shows to networks pose another potentially thorny family feud. Networks haven't figured...
...viewers without damaging their core business. After all, the average American from 18 to 49 years old still watches 41/2 hr. of television daily, says Morgan Stanley managing director Richard Bilotti, while the same demographic stays online each day for only 57 min. Larry Kramer, digital president for CBS--among the most active networks in the new-media space--finds it's "a real balancing act" to experiment aggressively without jeopardizing the Eye's stately brand. "A lot of this activity is meant to support the mother ship," he says...
Like television, radio is dealing with its own segmentation issues that are giving static to broadcasters. CBS Radio CEO JOEL HOLLANDER, who recently lost his big moneymaker, Howard Stern, to satellite radio, spoke to TIME's Daren Fonda about reviving his business and keeping listeners on the terrestrial dial...
TIME: He brought in $100 million a year in ad revenues. How are CBS stations faring without...
...CBS GETS STERN WITH HOWARD...