Word: cbs
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...annual TV-industry ritual known as development season, new technologies are changing the way they do business. With high-quality video available on 200 million PCs via broadband, 200 million 3-GB mobile phones, an estimated 4 million iPods and other devices, the Big Four networks (ABC, NBC, CBS and Fox) are scrambling for ways to deliver content over a panoply of platforms. They are also scrambling to figure out a business model that can predictably deliver profits in this variegated market...
...technology company had been courting us," recalls Disney-ABC TV president Anne Sweeney. "It's one thing to discuss possibilities, but when we saw the video iPod and iTunes store, the consumer experience was so vibrant, it convinced us that this was the right technology." Within a month, CBS and NBC made plans to offer some of their top shows as 99˘ video-on-demand selections through cable company Comcast and satcaster DirecTV, and soon Google, AOL (owned, like TIME, by Time Warner) and others joined the party...
Since then, the networks' arrival on the digital frontier has become less of a carefully strategized business plan and more like a crushing stampede, with almost daily pronouncements and a flurry of press releases. CBS boasts it broke new ground by selling Survivor on its website; NBC Sports trumpets that it will make $6 million from its online Olympics coverage (take that, Simon Cowell!); Disney-ABC says it will stream many of its series for free; Fox boss Rupert Murdoch remarks that his Internet services will generate $350 million in revenues this year...
...pioneered "mobisodes," customized cell-phone mini-programs meant to promote existing TV series and provide new income streams. This year cell-phone entertainment and information revenue is expected to top $34.6 billion worldwide, up from 2005's $27 billion, according to the Yankee Group research firm. CBS and Fox are marketing mobile-phone content directly to consumers, bypassing tie-ins with wireless-phone companies. CBS is selling news and Entertainment Tonight video "alerts" for mobile phones, while Fox Corp. has opened a new "mobile storefront" called Mobizzo to sell clips...
...Although his contract with CBS prevents him from giving interviews of any kind at this time, Averell’s lifestyle on campus and off suggest that he has tried to live in the spotlight—making his globe-trotting antics unsurprising...