Word: cedarwood
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Dates: during 1940-1949
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...subtle and much-used trick is to neutralize an unpleasant odor. How this works is uncertain, but odor engineers have found many "odor pairs," i.e., smells that cancel each other. The smell of cedarwood, for instance, cancels the smell of rubber. Many offensive-smelling commodities are marketed at present with their natural odors neutralized by an odor antagonist...
...Courtley Ltd.'s bubble baths had ruddy, full-blooded titles: "Chukker," "Steeple Chase," "Irish Moss." Parfums L'Orle Inc. of Manhattan had "Buckskin" and "Touchwood" perfumes ("Just for your handkerchief, of course") at $5 an ounce. Another managed to combine the smell of "the finest cognac, cedarwood, Russian leather and the great outdoors...
...baffling. At the Fleishhacker Zoo in San Francisco the keepers tried to force a mate on Bill, the polar bear. "She would fiddle with doilies, empty ash trays, wash out his briar pipe with soap and water. . . . When she started hanging his ties on a patented, nickel-plated cedarwood tie rack [with] an automatic clip-shift tie release," Bill murdered her. Author Thurber loves Bill...