Word: cedergren
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...film begins promisingly, as baby-faced Copenhagen cop Robert Hansen (Jakob Cedergren) is relocated to the rural town. Immediately upon his arrival, Robert’s big-city customs provoke hostility from the locals. They resent everything about him—from the way he reprimands petty theft, to his preference of soda water over beer—and the plot seems to percolate with conflict. Compounding the rural-urban clash, Robert is soon sexually propositioned by a married woman, Ingelise (Lene Maria Christensen), who claims that her husband, Jorgen (Kim Bodnia), beats her. What ensues is a love-triangle...
West Coast automotive analyst Christopher Cedergren read the signs two years ago on Rodeo Drive, at the opening of a shrieks-with-chic Barneys boutique. His epiphany was outside the store, not inside. Instead of Bentley Turbos, Mercedes S-class sedans and the usual Porsches and Lamborghinis, so boring, there was a Lost Safari of Land Rovers, Ford Explorers, Grand Cherokees and GMC Suburbans, all tricked out with steel brush guards, roof racks, off-roading spare-wheel mounts, and black-leather car bras to ward off gravel and grasshoppers on the Paris-Dakar run. Cedergren flashed his perception...
...away customers from the larger (and more expensive) mid-size Honda Accords and Toyota Camrys. The strategy is to squeeze the popular mid-size Hondas and Toyotas between Detroit's hot compacts and its larger models, like Ford's Taurus, the top-selling car in the U.S. Says Chris Cedergren, who tracks auto-industry sales for AutoPacific: "The battle lines are really going to be drawn in the premium-compact market, where the Japanese get about 33% of their U.S. car sales. We think the Contour and the Mystique and the Chrysler models are going...
Economists point out that the cheaper dollar will help, since more than half the key components in U.S.-assembled Japanese cars are still made in Japan. As Cedergren points out, "At 98 yen to the dollar, there is not a whole lot the Japanese can do about it." Other industry experts wonder, though, if the pricing advantage will really boost Detroit's cause all that much. As long as so many consumers trust Japanese cars, they may be willing to pay a little more for them. Says David Andrea, who follows auto pricing for AutoPacific in Detroit: Buying Japanese...
That's because Ford Explorers or Chevy Blazers are not about exploration or blazing, or even about fat tires meeting bumpy terrain. They are about the possibility of it. "They suggest you could drive off-road if you wanted to, even if you never do," says Christopher Cedergren, senior vice president of AutoPacific, an automotive consulting firm. In other words, they perform the neat psychological function of persuading baby boomers that reaching middle age has not turned them into grownups. "They don't carry the same label of suburban domesticity as our vans do," says Chrysler vice president Bernard Robertson...