Word: celebes
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Dates: during 2000-2009
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Remember when we used to pledge allegiance to a flag? Not in Barack Obama's nation. On the eve of his grandly coordinated, $150 million Inauguration, celeb power couple Ashton Kutcher and Demi Moore released a video full of their Hollywood friends and colleagues pledging to Obama to "be the change" that so many want to see with his incoming Administration. Backed by MySpace and Kutcher's production company Katalyst Media and directed by Moore, The Presidential Pledge features a bevy of instantly recognizable faces (Moore, Kutcher, Cameron Diaz, Sean "Diddy" Combs), some you-look-familiar faces (Joel Schumacher, Kenna...
Obama will have a hard time complaining about that now, though, having been established in the narrative as the media's darling, even as the press fixates on the new, fascinating celeb who keeps it at arm's length--waiting, wanting and wondering...
...energized the dissolute Republican Party's activist base, and has already helped convince former foes like Focus on The Family's James Dobson to vote for McCain. But perhaps most importantly, McCain's bold move transformed the campaign of a 72-year-old white man into a potential cause-celeb for independent women, who will play a crucial role in determining the next occupant of the White House...
...visual images in the ad, which Davis says has been viewed even more than McCain's "Celeb" ad linking Obama to the likes of Paris Hilton and Britney Spears, also seem to evoke the cover art of several Left Behind books. But they're not the cartoonish images of clouds parting and shining light upon Obama that might be expected in an ad spoofing him as a messiah. Instead, the screen displays a sinister orange light surrounded by darkness and later the faint image of a staircase leading up to heaven...
...Hollywood name draws viewers in, Greensburg quickly deposits them in the real world of commerce and compromise--where, after all, any meaningful change will have to take place. If you want to see that world on Planet Green, look not at the glamorous celeb shows but at the commercials--including ads for chemical bathroom cleansers and processed, nonorganic snacks. Which points out something that the channel's upscale shows could stand to remember. It's one thing to live on Planet Green when you're a star. The rest of us have to get by on Planet Earth...