Word: celebratedã
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Dates: during 2002-2002
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Rest assured, ABSK, that the irony has not escaped us. Unlike the Altoids mint, a throw-away product of the twentieth century, Bible studies have, for better or worse, long been the “original celebrated?? pastime of Western culture. But the ad’s clever premise is potentially jeopardized by its deeper implications: Are we to assume that Bible Studies, too, may be commodified for our consumption? Does the ad’s success rely, at least in part, on its prominent display during “shopping period”? This ad may have...
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