Word: celebs
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Dance, if you haven't noticed, is hot. It's not the high-art sensation it was in the '70s, when Robbins and George Balanchine were working, companies such as the Joffrey Ballet and Alvin Ailey were drawing hip new audiences, and stars like Baryshnikov were celeb-magazine fodder. Instead, it has glided into the mass-audience mainstream. Broadway shows like Billy Elliot and Fela! (the Afrobeat musical choreographed by Bill T. Jones) put dance front and center. The ballet-like triple axels of Olympic figure skaters drew huge ratings at the Winter Games. And TV hits like Dancing with...
...course, one person's downside is another hungry celeb's upside. Pratt, who has pubished a book called How to Be Famous, only sees positives in the 2010 carpet. More media means more words. More photographers means more images. "The red carpet is definitely different and has lost the classic romance in a sense," he says. "Did it lose its mystique? No, I think it's been revolutionized, like Hollywood has always done...
...Sunday afternoon in Hollywood, black limos will arrive one after another for the 82nd Academy Awards, their glamorous passengers spilling out into a rich and stunning celeb parade. It is so rich and stunning that mere mortals have to be corralled along a separate, parallel red carpet - and even these also-rans must be prodded along by security to avoid carpet gawkers...
...hard time making it to the end, as they stumble into the paths of bloggers from websites you've never heard of and print reporters awkwardly filming interviews on cellphones and flip cams. Some reporters even film themselves doing the interview at arm's length. But the biggest celeb problem (or predator) in the new world order are the still-growing legions of paparazzi photographers...
Soon you may not have to be an A-list celeb, department-store buyer or magazine editor to get a front-row seat at a fashion show. As the luxury and fashion industries continue to struggle with sagging retail sales and consumers' diminishing interest in $2,000 It bags, designers are looking for alternative ways to show their wares. And more and more of them are turning to the Internet for a bigger audience and to shrink their overhead...