Word: celestron
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...home of Provenzano's wife in Corleone. Each delivery of clothing went from way station to way station until it finally reached a farmhouse. At around 10 a.m. on April 11, Cortese, belly down in the brush on a hilltop less than a mile away, stared through high-powered Celestron binoculars and saw a hand reach out and take a package of laundry dropped off by a man from Corleone. It was the first time Cortese had seen any sign of life from inside the farmhouse after days of surveillance. "When I saw someone take the package, I was pretty...
These heavenly revenue trends are not confined to trinkets. Sales in telescopes have risen almost 50% in the past twelve months, as would-be astronomers plunk down anywhere from $100 to $8,500 per instrument. Says Kim Davey of Celestron International, an optical-instruments firm in Torrance, Calif.: "The comet is an excuse for people to buy the telescope they've always wanted." American Express is offering a $799 telescope "for Halley's comet and beyond," which can be paid for in monthly installments of $39.95. Burton Rubin, who made a fortune in the '70s on his E-Z Wider...
...good news for stargazers is that prices for computerized telescopes are no longer out of sight. These smart scopes use go-to technology to steer themselves to any of the thousands of heavenly objects you select using a handy remote control. Celestron's NexStar 102GT, for instance, debuting this month with a $400 price tag, includes a motorized mount to track objects as Earth rotates (so you don't have to keep recentering the scope) and a preprogrammed celestial tour to guide you to the coolest objects visible each night, based on the location you input. The bad news: Celestron...
That kind of observing power means marketing power. The Bushnell company, one of the country's leading telescope makers, reported a 20% increase in sales from 2001 to 2002. Celestron, another giant, reports a threefold boost in five years, though the privately held company does not get more specific about its revenues. As with all electronic gadgetry, the better and more user friendly the toys become, the more people want them. "Ten years ago, the number of amateurs taking pictures with CCD imaging would have been 5%," says Alan Hale, Celestron chairman. "Now it's 50% or more, because...
...Commission (FTC) took an active role in policing large mergers, in the name of protecting consumer interest. Under their watch, the mergers of Sprint and Worldcom, Office Depot and Staples, and United Air Lines and U.S. Air were all blocked. The FTC even blocked the merger of Meade and Celestron, two hobbyist telescope manufacturers who competed in a market totaling a few million dollars in sales per year. Retrospectively, it’s unclear what benefit, if any, the public received from these blocked mergers since most mergers of large, competing companies fail. For proof, look at the fates...
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