Word: celica
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Dates: during 1980-1989
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...turning out 600 Probes a day by September. All the cars that can be produced through next October have already been sold to dealers. The product seems to be attracting young buyers who have previously leaned toward such imports as the Honda Prelude ($13,640) or the Toyota Celica ($11,548). Ford and Mazda are so confident of the Probe's quality and appeal that they plan to export 6,000 of the cars to Japan this year...
Richard Shapiro, 28, chief financial officer for a chain of outpatient health centers based in Los Angeles, likes that notion. He began leasing in 1982 with a Toyota Celica and moved up to a Mercedes-Benz, later a BMW and now a 1986 Porsche 944. Shapiro pays only about $450 a month for the Porsche -- considerably less than the $800 a month he figures a conventional auto loan would cost him. Tom and Dede Spencer of Kirkwood, Mo., a suburb of St. Louis, decided to lease their 1987 Dodge Caravan for $367.50 a month. They can spend the money they...
...company is aiming the G24 at a less depressed segment of the car market: relatively affluent buyers who have a taste for speed and dash and might be customers for GM's Camaro or Firebird, or Toyota's Celica. In Motor Trend's tests, the G24 hit 60 m.p.h. in 8.22 sec., close to the industry's performance leader, Ford's 302 HO Mustang...
...unheralded team to victory in January's Super Bowl. Still, Joe Montana's famed cool-underpressure should get a pressurized workout at this weekend's pro/celebrity race during the Toyota Grand Prix in Long Beach, Calif. Montana, 25 has been behind the wheel of a Toyota Celica, running practice laps at California's Riverside International Raceway. Among the varied competitors scheduled for the 21.3-mile race are: Actor Robert Hays, Rock Star Ted Nugent, Race Drivers Parnelli Jones and Bobby Unser and fellow 49er Linebacker Jack ("Hacksaw") Reynolds. Racing on the same track as pros like...
...hefty 22% share of the market. Now that Japan has agreed to limit its exports of cars to the U.S. for the next two years, its producers are radically changing their sales strategy. Tiny gas misers are giving way to more premium-priced sporty models, such as the Toyota Celica, and expensive full-size cars like the Datsun 810 Maxima...