Word: celica
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...Japanese companies that seem to take their Californians most seriously. Of the two dozen or so cars that have been largely or entirely designed in California over the past 15 years, most have been Japanese, notably the Miata, Honda's sporty CRX and Toyota's Celica. Mercedes, which set up shop only last October, plans to have a California prototype by the end of next year. The other Europeans are proceeding more timidly. The sort of California innovations Audi expects in the near term, for instance, are tilt- down steering wheels and dashboard coffee-cup holders...
Final stop is Continental Toyota, where a slick, streamlined Celica has been waiting to capture Heather's heart. She jumps into a white $14,600 hardtop and opens the sun roof, declaring, "This is so cute!" The floor model has a stick shift; instantly Heather insists, "I could learn manual shifting." She would drive it out the door right now if she could. Julie says, "I don't think there's even a comparison" with the Calais or the Sunbird...
Before Heather takes a Celica for a test spin, her mother confides, "She would give her eyeteeth for this car." Afterward Toyota salesman Richard Misheikis tells mother and daughter that "there's not too much flexibility" in the $14,638 price. Figuring just a $6,000 trade-in allowance plus some options, the cost works...
...turning out 600 Probes a day by September. All the cars that can be produced through next October have already been sold to dealers. The product seems to be attracting young buyers who have previously leaned toward such imports as the Honda Prelude ($13,640) or the Toyota Celica ($11,548). Ford and Mazda are so confident of the Probe's quality and appeal that they plan to export 6,000 of the cars to Japan this year...
Richard Shapiro, 28, chief financial officer for a chain of outpatient health centers based in Los Angeles, likes that notion. He began leasing in 1982 with a Toyota Celica and moved up to a Mercedes-Benz, later a BMW and now a 1986 Porsche 944. Shapiro pays only about $450 a month for the Porsche -- considerably less than the $800 a month he figures a conventional auto loan would cost him. Tom and Dede Spencer of Kirkwood, Mo., a suburb of St. Louis, decided to lease their 1987 Dodge Caravan for $367.50 a month. They can spend the money they...