Word: cell
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Much of Nokia's emerging market dominance boils down to cost management - a crucial advantage when it comes to selling smart phones to price-sensitive consumers in India and elsewhere. Nokia will likely ship more devices worldwide this year than the next three biggest cell-phone makers - Korean rivals Samsung and LG, and London-based Sony Ericsson - combined. Manufacturing on that scale brings enormous purchasing power, making it possible to squeeze the cost of everything from memory chips to plastic casings...
...real genius is simply in selling phones in more places than any of its competitors. From Indian mountain villages to towns on the dry plains of northern Nigeria, Nokia is everywhere. Supplying the end user with a smart phone in Western Europe and America is typically the job of cell-phone operators who will even subsidize the cost of a device in return for tying a buyer to a monthly plan. Not so in emerging markets, where users typically buy their phone independently. That means manufacturers need their own "very efficient distribution," says Sanford C. Bernstein's Ferragu...
Consider India. Years of building its business in the country - the first ever cell-phone call in India in 1995 was carried over a Nokia phone and Nokia-deployed network - has established the company as India's biggest supplier by a huge margin. Nokia devices are sold in 162,000 retailers in India, more than three times the number for rivals Samsung or LG. Although Samsung is investing heavily to catch up, Nokia claims roughly 60% of the Indian market. So ubiquitous are the firm's products that many locals refer to their mobile phone as a "Nokia" even when...
...pictures of the history of the cell phone...
...doubt. Without transparency, and allowed unfettered access to my own imagination, I started to question everyone, including my own friends. Had one of them sold me out? Who could I trust? It was a path of suspicion that led unexpectedly to myself. I began to understand Rubashov in his cell, in Arthur Koestler's Darkness at Noon, a man driven by his own logic to accept and even defend the judgment of his tormentors. Maybe I deserved it, maybe I had it coming. Not yet accused, I was already guilty. I had convicted myself...