Word: celles
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Entertainment isn't the only thing being advertised on digital signs. When Lancôme launched its new fragrance, Hypnôse, in France last summer on JCDecaux bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want...
Enter Nielsen Outdoor. The research group last fall tested the Npod, a GPS-based device about the size of a cell phone. The media group gave the gadget to 850 consumers as they moved around Chicago for 10 days and counted when they passed 12,500 ad sites. Layering demographic and TAB traffic data over maps of billboard locales, the study delivered the sharpest outdoor ratings the industry has seen. Nielsen found that, on average, Chicagoans pass 66 outdoor displays each day. TAB is conducting its own industry-funded study to measure the likelihood that a person passing...
...communist rebels and Islamic radicals in its remote provinces. On March 27, after weeks of relative calm, an explosion ripped through a Catholic-run cooperative store on the predominantly Muslim southern island of Jolo, killing nine and wounding 20. Authorities said the bomb's construction and its detonation via cell phone pointed to Abu Sayyaf, a roving band of al-Qaeda-linked terrorists and kidnappers operating in the restive south. Two days later a bombing by the New People's Army, which has been fighting for over 30 years to establish a communist state, wounded eight in eastern Mindanao...
...arrest, Nigeria put the former leader on a presidential jet bound for Liberia. On a rain-soaked runway, Taylor was handed over to Liberian authorities, who passed him on to U.N. soldiers, who choppered him to Freetown, Sierra Leone. A few hours later, Taylor sat in a prison cell, his likely home for years to come...
...counterparts in al-Sadr's militia agree. Two mid-ranking field commanders of the Shi'ite Mahdi Army say the violence falls short of war with the Sunnis. "Sectarian violence is made by the occupation forces. There is no civil war," says Saed Salah as members of his cell nod in agreement...