Word: celles
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...network, then had an afterlife in seemingly endless reruns on local stations or down-the-dial cable outfits. Today, however, series such as Lost, Battlestar Galactica and The Office are treated to multiformat distribution: they are sold as downloads or video-on- demand, cut and clipped for cell phones and marketed via online video blogs or audio podcasts, sometimes hours after they air on television. Or sometimes before. Late last month, NBC debuted another new Wolf drama, Conviction, on Apple's iTunes weeks before its network premiere, to generate buzz for the series...
...pioneered "mobisodes," customized cell-phone mini-programs meant to promote existing TV series and provide new income streams. This year cell-phone entertainment and information revenue is expected to top $34.6 billion worldwide, up from 2005's $27 billion, according to the Yankee Group research firm. CBS and Fox are marketing mobile-phone content directly to consumers, bypassing tie-ins with wireless-phone companies. CBS is selling news and Entertainment Tonight video "alerts" for mobile phones, while Fox Corp. has opened a new "mobile storefront" called Mobizzo to sell clips...
...could take half a decade before the winners and losers of this battle emerge. One prevailing paradigm, from analyst Josh Bernoff of Forrester Research, forecasts cable firms and Web portals as most "promising" because consumers look to them for both onscreen and online content. His studies indicate that cell-phone content may become way too pricey for most consumers. The right mix of advertising with video on demand, he contends, stands a good chance of breaking out as the biggest earner...
TIME: How does AM/FM survive in a world of satellite radio, iPods and new stations on cell-phone networks...
...have to give better experiences for people when they turn on the radio. That's content driven. And we have to figure out ways, which we have, to put our content into other devices: cell phones, online...