Word: celling
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...Patriot Act’s effectiveness. The act enabled the nation’s intelligence and criminal investigation communities to share information with each other for the first time; this allowed the FBI to obtain evidence that directly led to the apprehension of six members of a terror cell in Lackawanna, NY and seven members of another cell in Portland, Ore. Nearly a decade’s worth of congressional testimonies and intelligence agency reports, including the 2004 testimony of former FBI director Robert Mueller and a 29-page report released by the Justice Department that year, provides countless other...
...recent years, Lingford has taught many science concentrators who were inspired to try animation after seeing “The Inner Life of the Cell,” an animated film by Harvard biology professors Viel and Robert Lue. The 8-minute clip, which illustrates a cell’s inner workings, received international attention and showcased the didactic possibilities of digital animation. Lingford contacted Viel, and together they designed Animating Science...
However, scientific animation can be more than just a visual aid. With regard to “The Inner Life of the Cell,” Lue says, “It’s about communicating ideas that have never been visualized, infusing the piece with the wonder and excitement of understanding those things. It’s about communicating why science is exciting... including the wonderment of exploration and discovery that is crucial to creating such a powerful reaction.” Lue hopes to see future collaboration between scientists and artists at Harvard, as he believes both...
...Lovin' It" jingle to birds chirping and cigarettes being lit. The sound that blew the doors off all the rest - both in terms of interest and positive feelings - was a baby giggling. The other high-ranking sounds were less primal but still powerful. The hum of a vibrating cell phone was Lindstrom's second-place finisher. Others that followed were an ATM dispensing cash, a steak sizzling on a grill and a soda being popped and poured...
None of this means that advertisers just have to turn the audio dials and consumers will come running. Indeed, sometimes they flee. In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. - and soon became widely loathed. That, Lindstrom says, was partly because so few users practiced cell-phone etiquette and the blasted things kept going off in movie theaters. The Microsoft start-up sound has taken on similarly negative associations, because people so often hear it when they're rebooting after their computer has crashed. In these cases...