Word: celling
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...Nissan, for example, is pedal-to-the-metal with pure electric cars, having skipped fuel-cell technology altogether. It considers "interim hybrid technology," like Toyota's successful Prius, a mere passing phase. "The market-share winner will be the one that offers affordable, mass-market, zero-emission vehicles with a zero payback period for premium technologies," says Mark Perry, director of the product planning and strategy group for Nissan North America...
...home refueling?" If the answer is no, an old-school, fuel-efficient Civic might be a better choice. And if your commute is more than 40 miles, well, you might want to kick the tires on a nifty hybrid. If, like Q'Orianka, you want a fuel-cell car, but you're not living in the Southern California hydrogen-fueling cluster, sorry. Only a dozen hydrogen-fueling stations exist, all in a 60-mile stretch between Newport Beach and Santa Monica...
According to Ellis, such customer research is necessary "to filter out customers so the experience is a positive one." Ellis has only 10 people on fuel-cell leases but is hoping for 200 next year...
...contrast to Nissan, Honda has passed up pure electrics, preferring instead to bank on lower-cost hybrids (Civic and Insight) and hydrogen fuel cells. Ellis, however, claims no distinction should be made between "FCs" and electrics, since a fuel-cell car is basically an electric car powered by hydrogen-created electricity...
...strategy is to be the hybrid masters, no pure electrics, and to explore fuel-cell technology," says Nickerson. "We feel it's going to take a lot more than one technology to make this new market work." Toyota began testing fuel cells in 2002. (Read "The Chevy Volt: GM's Huge Bet on the Electric...