Word: cellular
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Dates: during 2000-2009
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...cite their results as proof that non-neuron cells merit serious investigation. “Can you imagine what would be the fate of an individual that grew up in a bad neighborhood?” said Columbia researcher Serge Przedborski, drawing a parallel between crime-ridden areas and cellular environments. “What we found was that in fact, those normal motor neurons were dying due to the aspect of being surrounded by these mutant [support cells].” Though the identity of the toxin produced by these cells is still a mystery, the researchers are optimistic...
Perhaps it was too good to last. Although it has been nearly 30 years since the first commercial cellular-phone network was launched, advertisers have yet to figure out how to get their messages out to mobile-phone users in a big way. There are 2.2 billion cell-phone subscribers worldwide, a total that is growing by about 25% each year, according to the Mobile Marketing Association (MMA). Yet spending on ads carried over cellular networks last year amounted to just $1.5 billion worldwide, a fraction of the $424 billion global ad market...
...Advertisers say mobile-phone marketing allows them to target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free samples, to tens of thousands of young, urban women via text messages. Nearly 10% of recipients redeemed their coupons by showing the message to store clerks. That's a far higher response rate than the average 0.2% rate for e-mail ads, says David Turchetti, head of the Shanghai-based...
...want victory.” Meanwhile, HIPJ members handed out anti-war patches and posters. “We want people to wear and post their anti-war voice to show decision-makers our dissent,” said Kaveri Rajaraman, a third-year graduate student of molecular and cellular biology and an HIPJ member. Amar Abbas, a German visitor whose family lives in Iraq, said he appreciated the anti-war protests. “It’s really exciting to see students demonstrating after four years of craziness in Iraq,” he said. Karen Carmean...
Concentration: Molecular and Cellular Biology, Economics...