Word: cellularized
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Robin Williams wouldn't do it for McDonald's. KEVIN COSTNER wouldn't do it for Ralston Purina. But PIERCE BROSNAN has to do it for BMW, Visa, Smirnoff, Heineken, Omega watches, L'Oreal cosmetics and Ericcson cellular phones. The "it" is shilling for products with promotional tie-ins to the new James Bond movie, Tomorrow Never Dies, which MGM/UA will release Dec. 19. The current 007, wanting more control over his image, is likely to renegotiate a tougher deal with the studio for the next Bond installment. Most A-list actors refuse to do commercials for product...
...aesthetic conception of this production is intriguing. The "town" of Titipu has been transformed into "Titipu, Inc."--a software mega-corporation--and the noblemen of the town become identically-suited business executives who try to juggle their brief-cases, beepers and cellular phones to amusing effect. The "schoolgirl" chorus which accompanies our recently-graduated heroines has been transformed, through a stroke of sheer genius, into a hyper-modernized version of the Japanese schoolgirl: the archetype found ubiquitously in the cartoons (anime) which permeate Japanese popular culture. Decked out in characteristic anime schoolgirl uniforms--white blouses, hot pink neckties, suggestively tiny...
Mobile communications products are proving to be a popular gift item this year as well. The trend in 1997 has been towards wearable electronics; a cellular phone does you no good if it is a pain to carry with...
...Bliss found himself formally charged on Friday, the U.S. warned Russia that the move could hamper American investment in Russia?s struggling economy. The 29-year-old engineer was accused of spying on sensitive military installations while helping lay the groundwork for a new cellular phone system in the city of Rostov, using a Global Positioning Satellite...
...work for a living, or are you in farming?" What deep pockets can do for novice politicians is boost their familiarity and fund-raising chops for the next go-around. Forbes has emerged as a front runner for the G.O.P.'s presidential nomination in 2000. Mark Warner, a cellular-phone tycoon who plowed $10.3 million into his unsuccessful Virginia Senate bid, is the Democrats' hot prospect for Senator in 2000 or Governor in 2001. And Millner has a head start on patching things up with the farmers...