Word: cellularized
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...second step was the division of the biology and bio-chemistry concentrations into five new concentrations: chemical and physical biology, human evolutionary biology (HEB), ,olecular and cellular biology, neurobiology, and organismic and evolutionary biology. The Life Sciences initiative also took over the chemistry concentration, the social and cognitive neurosciences track in psychology and the biological anthropology concentration in Anthropology. While as a whole, this step was a well-planned movement to provide smaller concentrations to students, one problem existed: HEB was identical to biological anthropology in every way except that it replaced social anthropology and archaeology requirements with...
...would regulate cosmetics, cleaning agents, and personal care products. “Why do people not know that our skin is our largest organ and that everything we put on it is absorbed?” Heinz Kerry asked. Erik Procko, a fourth-year grad student in molecular and cellular biology, said he enjoyed the talk. “I’ve heard John Kerry speak before, and he actually gave a better talk today,” Procko said. “I think his message resonated well.” Alexander N. Harris...
...cite their results as proof that non-neuron cells merit serious investigation. “Can you imagine what would be the fate of an individual that grew up in a bad neighborhood?” said Columbia researcher Serge Przedborski, drawing a parallel between crime-ridden areas and cellular environments. “What we found was that in fact, those normal motor neurons were dying due to the aspect of being surrounded by these mutant [support cells].” Though the identity of the toxin produced by these cells is still a mystery, the researchers are optimistic...
Perhaps it was too good to last. Although it has been nearly 30 years since the first commercial cellular-phone network was launched, advertisers have yet to figure out how to get their messages out to mobile-phone users in a big way. There are 2.2 billion cell-phone subscribers worldwide, a total that is growing by about 25% each year, according to the Mobile Marketing Association (MMA). Yet spending on ads carried over cellular networks last year amounted to just $1.5 billion worldwide, a fraction of the $424 billion global ad market...
...Advertisers say mobile-phone marketing allows them to target customers efficiently because cellular carriers know who their subscribers are. And as Yang of BMW notes, consumers appear to be receptive. When Johnson & Johnson recently introduced a new contact-lens line in China, it sent an "m-coupon," good for free samples, to tens of thousands of young, urban women via text messages. Nearly 10% of recipients redeemed their coupons by showing the message to store clerks. That's a far higher response rate than the average 0.2% rate for e-mail ads, says David Turchetti, head of the Shanghai-based...