Word: celluloid
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...past year, Hedda Hopper has been the No. i aerial gossip of Hollywood. Thrice weekly over a CBS network she has broadcast tittle-tattle about celluloid hotshots, under the sponsorship of the California Fruit Growers Exchange. Supplementing her syndicated newspaper column, Hedda's program has helped her to move in on the domain of Louella Parsons, Hearst's quidnunc extraordinary, who used to have Hollywood in her pudgy palms. Last week Gossip Hopper went swirling to Manhattan to be lionessed at luncheons, ballyhooed all over town...
...surface Henry Ford and Robert Boyer have done more to plague steelmakers than to solve the farm problem. But if their dream is true, the technological novelty known as plastics has graduated from its celluloid-and-Beetleware phase into an instrument of industrial revolution...
Mayerling to Sarajevo (Leo Films) is 8,100 feet of celluloid whose recent peregrinations have been as exciting as any it could possibly put on the screen. Completed in February 1940, it lay idle in studio vaults, then opened in Brussels three weeks before the Nazis appeared. They quickly burned all prints but one because of its sympathetic treatment of the Habsburgs. In mid-May it began a Paris run, lasted until the Nazi occupation 26 days later when again the prints were burned. The one unburned Brussels print was smuggled to England, flown to Canada and fashionably released last...
...forty minutes director Lloyd Bacon resisted to such trite tricks as courtroom orations and ectoplasmic figures in the stadium, he fumbled badly in showing Rockne the man. This latter part of the picture is endurable solely because it is thoroughly punctuated with some of the best football shots on celluloid, including three defeats of Army, which may be a happy omen...
...German bitterness grew really ear nest over "a particularly detestable, low-down British weapon": the "self-igniting leaf." This was described as a three-inch cardboard or celluloid card with a cut-out centre, into which was pasted a flat core of guncotton and phosphorus. When dropped by night, the cards were slightly damp. When they dried out-it might take ten minutes or ten years, depending on where they fell-the reaction of oxygen on phosphorus made them burst into flame. This weapon, railed the Germans, was "obviously directed against the German youth, the German harvest. . . ." Officials complained that...