Word: celluloidal
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Dates: during 1930-1939
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...bigwigs as Warner's astute publicity department could coax into the theatre. Mrs. Franklin D. Roosevelt was invited but did not attend. Had she been there, however, she would probably not have been offended by this candid camera record of female Washington. First Lady is an almost exact celluloid reproduction of the play by Katharine Dayton and George S. Kaufman on which it is based. Its quips are badinage rather than satire, and direct their wit at the immemorial field of petticoat intrigue rather than at any particular person...
...worth starving for, but that its illegitimate child should be called by the shorter name for such offspring, Miss Bennett as Terry Randall struggles through three acts and six scenes defending that creed. She sees her beau, an ill-mannered thunder-and-lightning radical, get enmeshed in the celluloid toils, and tells him where to go when he tries to sweep her off to his California paradise. She sees her best friend in the Footlight Club, the actress's refuge, escape from failure by way of poison. She sees a beautiful nitwit accept a film contract which she herself turns...
...within scrutiny were sworn to life secrecy by the Emperor Franz Joseph, who issued the fiat that the pair had committed double suicide, and the incident was the subject of an official dossier inflammable enough to be excluded finally from the State archives. In the less combustible medium of celluloid, the Mayerling mystery is simplified into a classic denouement to a beautiful friendship...
...which automatically "justifies" (spaces out) each line while the words are being typed, so that all lines come out even on the right-hand side. It would make I. B. M.'s electric typewriter and Mr. SpielVogel's elastic paper as outdated as celluloid collars. Undismayed, inventive Mr. SpielVogel announced last week that he has one called a Typrinter, which will be ready for manufacture as soon as he gets his patents, fills the bill...
...objectionable of the Double Features, and he too climbs the carpeted stairway to emerge from the dark onto the top of the world, follows the dancing spot of the flashlight to a seat, and settles back to laugh or cry with housewives and clerks under the spell of the Celluloid Muse...